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Ever Considered Art In A Business
by Lisa Hennings
http://www.artchief.com
First impressions are always very important. The minute a
prospective customer or visitor walks into the reception
area of a company, the image of the business is set. Art
in the workplace is important not only to visitors but also
to employees. The atmosphere portrayed when entering a
building is all important and who knows, each person
visiting, may be a potential future customer. If you make
an impression, they will remember you.
If you take time to look objectively at your office you
may find that it isn't the pleasant environment that you
believed it to be. We tend to become used to our clutter
and accept the cables on the floor and the piles of papers
on the desk as part of the scenery. A piece of dramatic art
will take the visitor's eye away from all of this and lift
their minds to higher realms. It will give the visitor an
insight into what you, as a company value and the chances
are they will want to be part of a company who they see as
open to new ideas and wanting to encourage different
cultures and attitudes.
A great deal of money is spent each year by companies
advertising their corporate identities. Company
stationery, logos and signwriting on buildings and company
vehicles, should all be standard and portray the image of a
successful and forward thinking business. All forms of
communication are important, the colours and designs used
on stationery, should all have an influence on the company
image.
Art should be used as a whole package to promote the
company, reflect your values and expertise. Art used in
meeting rooms, reception areas and offices will enhance
surroundings and form a positive image for the business.
If you decide to invest in some pieces of art there are
companies around who will change them for you with the
seasons. This means that you don't actually have to buy the
pictures, but the chances are that you will get better
quality plus you will 'ring' the changes. This will
reinvigorate everyone, both employees and clients.
Previously we have only discussed clients, but remember
that it is your employees who will make or break a business
and they therefore need to be motivated and enthused by
what they do week in, week out, year after year. An
inspiring picture to look at is much better for the soul
that too much caffeine or alcohol!
Points to think about:
Stand back and look at the ambience of your business
objectively. Do your employees seem genuinely motivated, or
is it just an act they put on when you're around? Do
clients look enthused when you meet them in reception or
are they just bored by the visit?
Write down a mission statement. What would you like to say
to clients about your company?
Ask your employees for their opinions.
Take action. You can only try it and if it doesn't work
then you haven't lost much, but the chances are that your
profits will be much improved after six months, both
because your staff will be more motivated and your clients
more impressed.
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